The Dry Drinks Company has launched a new range of alcohol-free drinks in the UK, as more UK consumers move away from alcoholic beverages in favour of soft drinks.
Two drinks will initially be released as part of the Drynks range: Smashed Hops – Soft Beer and Smashed Apple – Soft Cider, both of which are 0.05% ABV.
The drinks have been developed from beer and cider which have been brewed using the company’s own recipes, before being “de-alcoholised” using a low-temperature extraction process which retains the flavour of the drinks but removes the alcohol.
Both drinks have been designed to challenge the soft drinks market by creating new “social drinking alternatives.”
The Dry Drinks Company managing director Richard Clark said: “The UK consumer is drinking less alcohol but is increasingly active in the rapidly changing out of home channels.
“Directly linked to our changing more balanced lifestyles & leisure time is a growing demand for premium non-alcoholic drinks for when drinking alcohol is not appropriate.
“To optimise in this significant market gap, The Dry Drinks Company’ has created products that bring together the fun, sociability & refreshment cues of soft drinks with the provenance/heritage of alcoholic equivalents. Who would have imagined that in 2018 approximately 50% of consumers aged 18-45 would drink less than once a week?”
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