The Good Crisp Company secures funding to propel growth in 2019

The Good Crisp Company has received a new round of financing as it looks to scale up its team, increase brand awareness and grow distribution.

The investment was made by CircleUp Growth Partners, a venture fund for innovative early-stage consumer brands.

Spurred by consumer demand for simpler, cleaner ingredients, The Good Crisp Company makes a range of stacked chips that are certified gluten- and GMO-free, and do not include any artificial flavours, flavour enhancers or colours.

The financing comes on the heels of a breakout year for the company and in 2019 it expects to quadruple sales.

Its line of snacks – available in flavours such as BBQ, sour cream and onion, and original – is available in US retailers such as Whole Foods Market, Sprouts, Wegmans, and Albertsons-Safeway. As of February, it will launch into Walmart stores.

The Good Crisp Company was born in Australia and brought to the US in 2017 by Australian co-founder and CEO Matt Parry.

“2018 was a remarkable year for The Good Crisp Company,” he said. “We have always focused on developing great-tasting snacks for kids and adults, and we’re extremely proud to have never sacrificed on quality and ingredients.

“Our growth over the past year and this new partnership with CircleUp Growth Partners underscores how strongly The Good Crisp is resonating with consumers. We’re excited to continue this journey into 2019 and introduce even more consumers to The Good Crisp Company.”

Focused on investing in visionary founders, CircleUp Growth Partners leverages its proprietary technology asset, Helio, to identify innovative brands.

Patrick Robinson, partner at CircleUp Growth Partners, said: “The Good Crisp Company’s strong growth within the category immediately jumped out in Helio and as we dug in more closely, we identified their commitment to clean, high-quality ingredients as a key driver of success.

“By listening to changing consumer tastes and providing a fundamentally better-for-you option to an everyday favourite, The Good Crisp Company truly stands out.”