The Simple Root to launch plant-based dips and spreads in the US

The Simple Root, a plant-based brand backed by McCain Foods and venture management firm Pilot Lite, is launching a range of vegetable-forward dips in the US.

The refrigerated line includes plant-based dips, cream cheese-style and artisan cheese-style spreads, with a main base of root vegetables combined with vegetables, fruits, herbs and spices.

The dips will consist of variants such as Salsa Con Queso; Sweet & Spicy Mango Sweet Potato; and Spinach, Artichoke & Kale while the artisan cheese-style spreads include Sun-dried Tomato Caprese and Smoked Gouda offerings. 

The brand’s cream cheese-style spreads consist of Original Plain; Garlic & Herb; Strawberry; and Sweet Chili variations.

The Simple Root products do not contain any dairy, nuts, soy, gluten, wheat, eggs, artificial colours, flavours or preservatives.

Lora Spizzirri, chief technology officer of The Simple Root, said: “Our patented process allows us to create dips, cheeses, sauces and desserts with a creamy, smooth base that’s often missing in other plant-based products. With this unique root-vegetable base, we’re able to make dairy- and nut-free versions of popular foods consumers enjoy without having to sacrifice taste and texture.”

The new range will be available across the US in Autumn. 

The Simple Root brand was initially launched in September last year.