The Wanted in Make Mine Milk campaign

The five band members – Max, Tom, Nathan, Jay and Siva – are sporting the iconic ‘milk moustache’ to raise awareness of the fact that most varieties of milk contain less than 2% fat and, because it’s rich with nutrients, low-fat milk is also extremely healthy.

The Wanted are also fronting a new online competition called the ‘Make Mine Milk Challenge’, which dares Brits to down a pint of low-fat milk in the quickest possible time.

Previous celebrities to enter the challenge include Canadian teen superstar Justin Bieber and 2009 X Factor runner-up Olly Murs.

The band launched their involvement with the campaign by taking part in a free gig, performed on an open-top bus on the banks of the River Thames near Tower Bridge in London.

Source: Milk Marketing Forum

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