Truly debuts fruit punch hard seltzer variety pack

Truly Hard Seltzer has announced the release of a new hard seltzer variety pack that claims to blend traditional punch with bold fruit flavours.

Truly Punch Hard Seltzer comes in four new flavours: tropical, fruit, citrus and berry.

Like the rest of the Truly line-up, each variety has 1g of sugar, 100 calories and a 5% ABV.

“We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavour,” said Casey O’Neill, director of product development at The Boston Beer Company, owner of Truly. 

The new fruit punch variety pack follows on the heels of Truly Lemonade and Truly Iced Tea.

Truly vice president, Don Lane, said: “Truly Punch opens the door to a whole new category of drinkers because of its approachable, bold-yet-familiar flavour. Truly Punch is our biggest flavour yet and arrives just in time make this highly anticipated summer even better.”

Truly Punch Hard Seltzer will be available in the US nationwide from 10 May.