UK start-up Grounded debuts plant-based protein milkshakes

Natural food and beverage start-up Grounded has announced the launch of a new range of plant-based protein milkshakes in September.

The dairy-free RTD shakes contain 20g of plant-protein and are available in two flavours: chocolate and mint choc.

Each carton features a blend of organic sunflower protein, fair-trade organic cocoa powder and coconut cream, while the mint choc variant also includes peppermint oil.

Made with 100% natural ingredients, Grounded claims its products don’t compromise on anything and that each carton contains 40% less sugar than most chocolate milk drinks.

“As a space synonymous with health and fitness, it’s mind boggling how many products sacrifice real, quality ingredients, for ‘too-good-to-be-true’ nutritional info. The market is crying out for a clean, genuinely natural, plant-based option. Our m*lkshakes have come just at the right time,” said Gabriel Bean, founder of Grounded.

The London-based start-up uses 100% recyclable paper-based cartons, produced by Sig, to package its vegan shake, which is also free-from gluten, soya, nuts and GMOs.

Bean added: “Impact on the planet is something that is as close to us as the ingredients we use, it goes hand in hand with our ethos. We’re not claiming to save the world, but we can do our part by continuing to be mindful about the materials we use, where they come from, where they go, and working with the most sustainable options and partners we can.” 

From 3 September, the new RTD shakes will be available to purchase online and in select retailers across the UK for an RRP of £2.75 per 490ml carton.