Uncle Matt’s Organic has entered into a new category with the introduction of its new line of functional shots.
Made with ingredients such as probiotics, Uncle Matt’s Organic Ultimate Shots aim to target specific functions such as immune support, digestion and energy.
A source of vitamin C, vitamin D and zinc, the new Ultimate Defense Shot features a ‘concentrated’ blend of organic orange juice, pineapple, turmeric root, ginger and black pepper, as well as live probiotics.
The Uncle Matt’s Ultimate Immune Shot is a blend of organic orange juice and black elderberry, plus live probiotics, and offers vitamin C, vitamin D and zinc.
Meanwhile, the new Ultimate Energy Shot is made from organic orange juice and mango, and contains 200mg of caffeine from coffeeberry extract, as well as live probiotics. The shot is a source of vitamins C and B12.
“As people become more knowledgeable about wellness and ingredients, we’ve noticed consumers turning to food and beverages in a prescriptive way to address specific lifestyle issues or complaints,” said Susan McLean, VP of marketing and innovation at Uncle Matt’s Organic.
“Our organic functional juices are what consumers have been turning to for their daily immune support, so it was a natural progression for us to enter into the functional shots category by providing potent formulas and convenient options made from organic and multi-functional ingredients to address things like immune support, gut health and vitality.”
The shots are available via the brand’s website and will be rolling out to select retailers across the US over the coming months, with an SRP of $3.49-3.99 per 2oz shot.
A case of 12 2oz shots costs $48 when bought directly from Uncle Matt’s Organic online.
Last year, Uncle Matt’s Organic announced the launch of a new beverage for immune support.
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