Unilever boosts Marmite peanut butter line with smooth variant

Unilever has launched Marmite Peanut Butter Smooth as it looks to drive further growth in the spreads category.

The new addition, which follows the release of Marmite Peanut Butter Crunchy last year, is currently available in Morrisons and will roll out across the UK from 3 February 2020.

“When it comes to Marmite, people either love it or hate it – similar to the debate over smooth versus crunchy peanut butter,” said Fikerte Woldegiorgis, Unilever foods brand experience director UK&I.

“Not only will this new launch provide smooth peanut butter lovers with a brand-new option, drive incremental sales and category growth, it will also see us continue in our mission to provide better breakfast choices.”

As with the rest of the Marmite range, Marmite Peanut Butter Smooth is suitable for vegetarians and has no added sugar or palm oil.

Supported by a six-figure campaign, the product is available in a 255g jar with a recommended retail price of £2.50.