Unilever introduces Magnum ice cream bars with ruby chocolate

Unilever has launched new Magnum ice cream bars featuring ruby chocolate in a move to offer “the ultimate luxury ice cream experience”.

Magnum Ruby Minis contain sweet cream ice cream that Unilever said allows the ruby chocolate coating to shine best.

“As the chocolatiers of ice cream, we’re uniquely positioned to launch the first ice cream featuring this new chocolate variant, ruby,” said Leslie Miller, director of marketing, ice cream North America, Unilever.

“We’re excited to give Magnum ice cream fans another decadent ice cream and cacao pairing, creating the ultimate indulgence moment.”

Magnum Ruby Minis are available in packs of six bars with a suggested retail price of $4.99.

Developed by Swiss chocolatier Barry Callebaut, ruby chocolate launched in late 2017 and is described as the fourth type of chocolate after white, dark and milk. Ruby is said to offer a new taste experience, which is not bitter, milky or sweet. 

Magnum Ruby Minis are available in packs of six bars at select US retailers now and will go on sale at grocery stores nationwide for a suggested retail price of $4.99 beginning this February.