Unilever has announced that it has entered into an agreement to acquire US-based premium frozen Greek yogurt brand, Yasso.
Yasso – founded in Boston in 2009 – is a major player in the high-quality, low-calorie indulgent frozen snack market in the US.
Yasso’s products respond to growing demand in North America for on-the-go, healthier and indulgent frozen snacks, all products in the current Yasso range contain less than 150 calories each.
Unilever says the acquisition is aligned with its premiumisation strategy, and joins other premium brands in the portfolio, including Ben & Jerry’s, Magnum and Talenti.
Matt Close, president of ice cream at Unilever, said: “[Yasso] has built a strong customer appeal in the fast-growing, premium ‘Better For You’ segment. This acquisition is a great step in the evolution of our ice cream portfolio in North America towards high-growth spaces. I am confident that with the full support of Unilever behind Yasso, we will take this fast-growing business to even greater heights.”
Amanda Klane and Drew Harrington, co-founders of Yasso, commented: “With Unilever, we have selected the best partner in the world, who believes in Yasso’s vision and purpose of spreading joy to consumers everywhere”.
Craig Shiesley, CEO of Yasso, added: “We are excited to join Unilever and become part of the world-renowned family of ice cream and novelties brands. I’m proud of our company growth and we look forward to working with Unilever to expand the global footprint of our incredible brand.”
The transaction is expected to close in Q3 2023, subject to regulatory approvals and closing conditions. Financial terms of the deal were not disclosed.
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