Upfield’s Violife adds plant-based dips to US portfolio

Upfield-owned dairy-free cheese brand Violife is expanding into a new category by adding a range of plant-based dips to its US portfolio.

The line consists of variants such as French Onion, Spinach & Artichoke and Ranch. 

Each dip is made with coconut oil and simple ingredients such as real onions, real spinach and artichokes and herbs, while being free from dairy, nuts, soy, gluten and preservatives.

Debra Yoo, senior brand manager at Violife, commented: “Consumers love the taste and convenience of dips and we are excited to bring Violife’s delicious plant-based take on these classic flavours to life. We know that these new dips will appeal to consumers across the country, whether they are vegan, dairy-free or curious about plant-based foods.”

The range will have an MSRP of $5.29 per pot and will be available at US Whole Foods locations from 24 June.