Vegan brand Qwrkee releases Pea M’lk range in Whole Foods

UK plant-based food and drink brand Qwrkee has launched a new line of pea milks, which are said to be made “using the purest pea protein”.

Called Pea M’lk, the range is available in unsweetened and sweetened variants and has gone on sale at Whole Foods, retailing for £3 per 1 litre carton.

Qwrkee said the products are high in protein, allergen free and a source of fibre, omega 3, calcium, iron, iodine and vitamins B2, B12, D and A.

Vishal Madhu, Qwrkee founder, said: “We founded Qwrkee with a clear mission: to help protect the planet by fuelling the plant-based movement, creating foods for the future.  

“We’ve taken a lot of time to develop products that deliver on taste, nutritional quality and sustainability, whilst bringing something completely new to the market.  We’re so excited to be now launching the brand and to have the early support of Whole Foods.”

Qwrkee Pea M’lk retails for £3 per carton.

Miguel Uribe, UK grocery buyer at Whole Foods Market, said: “We are always on the lookout for new and unique products for our customers, and Qwrkee is certainly delivers. Pea M’lk is tipped as one of the top new trends for 2019, as we see more people looking for milk alternatives that do not compromise on the nutritional benefits. We can’t wait to add them to our growing portfolio.”

Qwrkee said it aims to deliver great-tasting plant-based food and beverages that have a nutritional twist, and its Pea M’lk product was a finalist in both the ‘Best plant-based product’ and ‘Best food concept’ categories in the 2019 World Food Innovation Awards.

The firm also sells a range of Probiotic Puffs and vegan Qwrkee Jerky.

New products will be added to its portfolio in the comping months, all with vegan ingredients and sold in 100% recyclable packaging.