Walkers launches Wotsits, Monster Munch and Doritos inspired crisp flavours

PepsiCo‘s Walkers has launched three new limited-edition crisp flavours, inspired by its Wotsits, Monster Munch and Doritos brands.

The crisps feature the appearance and texture of classic Walkers crisps but are flavoured with the traditional taste of the company’s Doritos, Wotsits and Monster Munch crisps.

Walkers’ new range is currently available at Tesco stores in the UK in multipacks containing 5 bags of crisps for £1.95, with further expansion to follow.

The Wotsits-inspired crisps are available in the ‘really cheesy’ flavour. The Doritos-inspired crisps are available in ‘chilli heatwave’ and Monster Munch in its pickled onion flavour. These flavours will be available on a Walkers crisp base for a limited time only.

Jonny Roberts, senior brand manager at Walkers at PepsiCo, said: “We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and through some of our most iconic flavours and brands, Walkers new limited time flavours will help deliver on both of those needs”.

He added: “As the number one crisps brand, we are well placed to help retailers tap into snacking demands. This launch is just one example of how we have done this and shows how we continue to ramp up our NPD pipeline. The snacks are also non-HFSS as part of our wider commitment to provide smarter snacking choices and cater to the growing number of consumers looking to lead healthier lifestyles.”