Wall’s adds new flavour to Micro Sausage range

Positioned as convenience food aimed at young people, the sausages are microwavable in 60 seconds and available in a twin pack.

Commenting on the new launch, Tamsin Boardman, Wall’s brand manager, said: “Sales of Wall’s Micro Sausages are going from strength to strength. They have the second highest loyalty in the category due to their unique offering and superb product delivery. The new flavour addition is targeted at increasing the shopping repertoire among our loyal consumers.”

The Hot & Spicy Micro Sausages are already available in Asda and Morrisons, and will be available in Tesco from February 2009, RRP £1.99.