UK bakery company Warburtons has announced the launch of a new line of sliced loaves, called Seeds and Grains, available in recyclable paper packaging.
The three new 700g loaves comprise – Big 21, which includes 21 varieties of seeds and grains; Plant Power, a blend of pulses, grains and seeds; and Make It Grain, which contains Maris Otter barley malt grain. The loaves are 100% wholemeal, high in fibre and protein, and low in saturated fat and sugar.
The range will be wrapped in recyclable paper packaging, which can be recycled with newspapers and cardboard at home, said Warburtons.
Darren Littler, innovation director at Warburtons, said: “We’re delighted to introduce the new range into our portfolio. Consumers are always looking for new, interesting bakery products to make mealtimes more exciting, and these certainly do the trick. Not only do they taste great, but they also have a range of nutritional benefits, making them the perfect choice for a healthy balanced diet.”
He continued: “Making the packaging fully recyclable is also just another step in the right direction for us and we are thrilled that we are able to offer a more sustainable option to packaging that does not impact the freshness of the loaf”.
The Seeds and Grains range will be available in Asda stores from 19 April, with an RRP of £1.85.
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