Weetos unveils Caramel Chocolatey Hoops flavour

Weetos has expanded its portfolio with a new Caramel flavour of its Chocolatey Hoops cereal range.

Available in 420g packs, Asda will be the first to stock Weetos Chocolatey Hoops Caramel flavour from April before they become available across the UK.

Weetos Chocolatey Hoops Caramel flavours are HFSS compliant, high in fibre and have strong nutritional credentials such as vitamin D, iron and vitamin B12. Each cereal box contains 14 servings and is 116kcal per serving.

Charlie Boland, Weetos brand manager, said: “The debut of this new flavour is set to bolster the success of the Weetos brand, loved by children and approved by adults – and present in almost 1 million UK households”.

Boland added: “After the popularity of our award-nominated Weetos Chocolately Orange Hoops, launched last year, we know that innovative new flavours of Weetos have real appeal and drive purchasing frequency. I can’t wait to see shoppers flock to the store to get their hit of caramel tastiness.”

Weetos Chocolatey Caramel flavour will initially be available at Asda stores in the UK from April with an RSP of £3.29 (£2.50 promo).