Welch’s names new President and CEO

Irwin will help Welch’s continue to maximise the organisation’s value while expanding returns for grower-owners.

“The opportunity to continue to grow a company that has a strong, iconic reputation grounded in a rich history is very exciting to me,” said Brad Irwin. “I look forward to this journey with Welch’s, and helping to drive the growth and profitability of the company.”

Brad Irwin’s most recent position was President of Cadbury Adams North America LLC, the confectionery business unit of Cadbury Schweppes plc.

“The addition of Brad Irwin as President & CEO comes during an important time for Welch’s,” said Joe Falcone, Chairman of the Board and President of National Grape Cooperative Inc. “We’re continuing to build relevance with consumers. Brad’s experience with other consumer-based brands and proven organisational leadership will be crucial in helping drive our business forward successfully.”

Irwin is a member of the Board of Directors of Church & Dwight, a leading consumer packaged goods company. He has a BA in Economics and Political Science from Amherst College. He will be Welch’s 14th president.