Luxury wine and spirits company Moët Hennessy has established an international distribution partnership with Whistlepig, a distiller in the ultra-premium rye whiskey sector in North America.
Moët Hennessy has also acquired a minority stake in WhistlePig, supporting the Vermont-based farm-to-bottle rye whiskey brand as it expands into other international markets.
“We have long admired LVMH as a builder of amazing brands and products, and we have learned a lot from Moët Hennessy over the years,” co-founder of WhistlePig, Wilco Faessen, commented.
“There is a great portfolio fit, and, critically, our cultures are very much aligned in terms of patiently building our brands and business over time, with a focus on quality and a differentiated experience for our consumers and our customers. Formalising this through an investment in the company plus a comprehensive route to market partnership internationally is another critical milestone in our journey.”
Philippe Schaus, president and CEO of Moët Hennessy added: “We are convinced that WhistlePig fits very well with the rest of Moët Hennessy’s portfolio. This high quality and top-rated whiskey brand has done a remarkable job distinguishing itself among the emblematic and iconic craft distilleries in the United States with an ultra-premium standing in terms of identity, quality and price positioning.
“We look forward to launching WhistlePig in various market in Europe and Asia early next year. It is an exciting opportunity for our team to bring the WhistlePig brand and product portfolio to many of our most valued customers,” Schaus continued.
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