Mark Anthony Brewing has added a new line of hard seltzers with a higher ABV to its White Claw portfolio, as well as a variety pack with three new flavours.
Launched just in time for summer, White Claw Hard Seltzer Surge offers an 8% ABV and comes in two flavours: blood orange and cranberry.
“We know some consumers are looking for a higher alcohol option from White Claw and that’s what White Claw Hard Seltzer Surge delivers,” said John Shea, chief marketing officer, White Claw Hard Seltzer, US.
The brand has also launched its third variety pack collection featuring three new flavours: strawberry, pineapple and blackberry, which will be sold alongside its existing mango variant. The drinks feature a 5% ABV and contain 100 calories.
The three new flavours join the existing portfolio of black cherry, watermelon, tangerine, lemon, raspberry, ruby grapefruit and natural lime.
“Our fans have an insatiable desire for new flavours from White Claw and that’s exactly what we are delivering just in time for summer,” said Shea.
The new products come after the release of a new hard seltzer iced tea line in four flavours earlier this year.
White Claw Hard Seltzer Surge and Variety Pack Flavor Collection No. 3 are available across the US nationwide.
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