Whole Earth unveils peanut butters in “squeezable” bottles

Ecotone-owned Whole Earth has introduced what it claims is the UK’s first “squeezable” bottled peanut butters.

Whole Earth’s Drizzler is available in two flavours: Classic Roasted Super Smooth Peanut Butter and Golden Roasted Super Smooth Peanut Butter. The offerings are made with 100% nuts and with a “unique production process”, which delivers a “runnier” texture.

Bryan Martins, Whole Earth marketing and category director at Ecotone UK, said: “As a market leader for over six years, we are proud to bring game-changing product innovation to market that introduces shoppers to a completely new way to enjoy peanut butter. Drizzler has a unique taste, texture and format that’s never been seen in the nut butter category before.”

Whole Earth’s Drizzler is made with no added sugar and is a natural source of protein and fibre. The product is available at Waitrose and Tesco stores for an RRP of £3.30 per 320g tube.