Yasso adds birthday cake flavour to frozen yogurt bar range

Yasso, which creates frozen Greek yogurt bars, has released a birthday cake variant in celebration of its ten-year anniversary. 

“When Yasso launched in 2011, we saw a white space to deliver great-tasting desserts with superb nutritionals and quality ingredients within the frozen aisle and we are proud and grateful, to still be here progressing that mission forward,” said Yasso co-founder, Drew Harrington.

He continued: “We wanted our newest flavour to commemorate Yasso’s 10th birthday and be symbolic of the milestone itself – an awesome celebration of delicious fun”.

Co-founder, Amanda Klane, added: “While the mission behind Yasso has remained the same over the past 10 years, the products and branding have evolved to give consumers the best experience possible. We’ve continued to improve formulas, expanded categories and have created a way to give back to our community through our Game On! Foundation. We look forward to continued evolution over the next 10 years.”

The birthday cake variant is filled with rainbow sprinkles and chunks of cake dough, and features just 90 calories per bar, 5g of protein and no artificial ingredients. 

The new flavour is available online and will roll out to selected Target stores from October.