Yasso releases frozen Greek yogurt bites in US

Yasso has launched a new line of frozen Greek yogurt bites called Yasso Poppables, deemed the brand’s first snackable offering.

The frozen yogurt bites are covered in a chocolate coating and sprinkled with quinoa crunch.

Inspired by some of its best-selling Greek yogurt bar flavours, Yasso Poppables come in four varieties: coffee, sea salt caramel, vanilla bean and mint.

Each bite contains 60 calories, live and active cultures and no artificial ingredients. 

The launch of Yasso Poppables comes on the heels of Yasso’s frozen Greek yogurt sandwiches and joins its better-for-you range.

“At Yasso, we are always looking for ways to disrupt the better-for-you frozen category and are excited to boldly enter snacking,” said Craig Shiesley, CEO of Yasso.

“The launch of Yasso Poppables marks a new phase of innovation and creativity within the company and we are thrilled about what’s in store for the future.” 

Yasso has also unveiled a formulation upgrade to its mint chocolate chip bar, which will now feature 25% more mint.

Yasso Poppables are available now at retailers nationwide for an RRP of $6.49 per pack of six bites.