Yili Group is set to release 11 new ice cream products aimed at the Southeast Asian market, the Chinese producer of dairy products announced during a press conference in Jakarta, Indonesia earlier this week.
The new products are currently available in four Indonesian cities – Jakarta, Medan, Surabaya, and Bandung – with plans in place to roll them out to a further 20 cities across the country.
Earlier this month, Yili revealed plans to invest significantly in Southeast Asia in 2019, with the overall aim of further developing the supply chain in the Southeast Asian dairy industry. Yili plans to empower local suppliers to provide employment and support the economic growth of the region.
“Our expansion into Indonesia is part of our efforts to build a presence in the global market,” said Zhang Jianqiu, executive president of Yili, speaking at the press conference.
Yili has accelerated its expansion into the Southeast Asian market in recent years. In 2018, it launched the Joyday ice cream brand in Jakarta, Indonesia, as well as acquiring Chomthana, Thailand’s largest ice cream and frozen food distributor. The company has previously revealed that it plans to make its products available to two billion consumers by 2020.
© FoodBev Media Ltd 2024
