Zamora Company USA has added three popular Spanish wines – Ramon Bilbao, Ribera Cruz de Alba and Mar de Frades – to its brand portfolio, along with Villa Massa Limoncello. The brands were previously managed in the US by Deutsch Family Wine & Spirits.
Effective as of August 1, 2019, Zamora sees opportunity for the products, which are owned by The Zamora Company (Spain), to achieve success in the US market. The sales, distribution, execution and marketing of the wines and limoncello will join Zamora Company USA’s existing brand portfolio, which is anchored by Licor 43. A liqueur flavoured with vanilla and other aromatic herbs and spices and a favourite in Spain, Licor 43 was the fastest growing liquor of scale globally in 2017, according to the International Wines and Spirits Record (IWSR).
“Each of these premium brands are world leaders in their class,” said Emilio Restoy Cabrera, Zamora Company’s CEO. “As we continue to grow our new U.S. division, Zamora Company USA, it was an opportune time to bring these products under our own roof and scale up support.”
Last month, Zamora USA announced a national alignment with Southern Glazer’s Wine and Spirits in 41 US markets. With the addition of these new brands, the company aims to position itself as “a fully integrated luxury wine and spirits supplier in the US”.
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