According to a new report published by food and drink consultancy, Zenith Global, the maternal nutrition market is set to rise in Asia.
In their 2019 Dynamic Maternal Nutrition Market in Asia Report, Zenith Global contends that there is a potential in the region for up to 475,000 tonnes of dairy ingredients by 2023, including commodity milk powders, and high-value specialty products using dairy proteins and milk fat.
Despite regulatory restrictions being placed on sales of infant formula, and increasing rates of breastfeeding in the region, the Asian market has seen a growth of dairy-based maternal nutrition supplements. This can provide extra nutritional support to pregnant and lactating women in countries where the local diet does not provide necessary nutrition during pregnancy.
Source: Zenith Global Ltd
Due to a number of factors, such as rising incomes, new scientific studies, supportive governmental policies and programmes, and freedom to promote, sales of dairy nutrition products for new mothers are growing at an estimated 20% year on year. Around 13 million households are part of this growing market.
Consumers in the region are becoming more aware of optimal nutrition in early life stages, and this growing awareness has led to the rise in maternal nutrition products. These offer more opportunities for pregnant and lactating mothers to provide this promised nutrition to their babies.
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