American Harvest Vodka and Beach Whiskey join 1776 Spirits Company

Entrepreneur David Adelman has announced that his family office Darco Capital has acquired the American Harvest Vodka and Beach Whiskey brands.

The deal sees the spirit brands join the newly formed 1776 Spirits Company, led by Rebecca Running.

Beach Whiskey is a clear, ‘naturally flavoured’ whiskey, available in Island Coconut and Bonfire Cinnamon variants. In 2017, brand owner The Beach Whiskey Company announced its acquisition of American Harvest, an Idaho-made organic vodka.

Following the latest deal, 1776 Spirits Company aims to facilitate distribution expansion and develop new variants for both brands.

The brands will be supported by marketing throughout the year, as well as by partnerships with monthly subscription services for craft spirits to aid consumer discovery.

1776 Spirits CEO Running said: “American Harvest Vodka is poised to appeal to today’s market of thoughtful, value-driven individuals. I see this fully American-made, award-winning, USDA certified organic spirit that can compete strongly with other American vodka incumbents and attract consumers with its distinctly smooth and silky profile that finishes with a crisp, clean taste.

“Meanwhile, Beach Whiskey will attract a younger demographic that’s culturally diverse, female-forward and passionate about an active outdoors lifestyle, and provide them with a product that’s the perfect complement to daytime and night-time drinking experiences.”

Running has previously held positions with Moet Hennessy USA as well as Young’s Holdings, and is said to have more than 30 years of distributor management experience.

“There are extensive opportunities ahead to accelerate growth for these compelling brands and I’m thrilled to have Rebecca’s leadership and track record in place here to execute this vision and continue building a strong presence in the marketplace,” said David Adelman, founder of Darco Capital.